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Pre-Fall 2024 Editorial
“Aeyde Elemente” Pt. 01

Images: Vitali Gelwich
Words: Meghan Costelloe
Date: 11.07.2024
Introducing “Aeyde Elemente,” Fall/Winter 2024’s seasonal theme and the mode by which we deconstruct the core components of the new collection. For Pre-Fall 2024, we partner once more with photographer and visual artist Vitali Gelwich, who captures model Greta Hofer, who is styled by Monika Tatalovic. 
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Pt. 01 is the opening editorial of the season in which Gelwich, Tatalovic, and Hofer interpret Pre-Fall’s synthetic and organic elements of steel, lycopene, and oxytocin—the first a structural material underpinning industrialized cityscapes; the second the base and most essential factor in pigmented red colors; and the third the hormone released when aroused.

In a season translating the compounds that define Berlin’s fragmented terrain, Aeyde contemplates the ‘red threads’ between the Fall/Winter 2024 collection and the elements rooted in the fabric of the city the house calls home–elements such as steel, concrete, brick, rock, rust, and asphalt.

Behind Pre-Fall 2024, In Conversation with Luisa Dames is set to be released on Thursday, 18.07.2024.
Shop the new Pre-Fall 2024 Kollektion here.

Read Next:

'Behind the PS24 Kollektion
In Conversation with Luisa Dames
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