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“Through the Stylist’s Eye”
In Conversation with Natasha Colvin

Interview by Aeyde
Images: Natasha Colvin
Date: 13.02.25
As Aeyde launches its Pre-Spring ‘25 collection, Natasha Colvin joins us to reflect on her journey as a stylist and her creative process. From the relentless pace of New York City’s fashion scene to styling major icons like Irina Shayk and Vittoria Ceretti, Colvin unpacks the value of timeless design, her collaboration with Aeyde, and the power of intuition. 
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A: New York City is known for its fast-paced, high-pressure fashion scene. How has working there shaped your career—particularly in the early days—and creative process?

NC: I am from New York, so I don’t really know anything different. The fast pace feels natural to me—in comparison, any other city feels slow. Having that drive, work ethic, and hustle mentality from a young age has helped me get to where I am today. The high-pressure environment and constant turnover in the fashion industry can ramp up the pressure on the creative process—from designers being expected to present over four collections a year to stylists having just one day to prepare for a fitting. I often remind myself that less is more. Staying true to myself and my work, and always prioritizing my clients, is what I believe leads to long-term success.

A: In your early career, were there people who shaped your path into styling—positively or negatively? How did they influence that journey?

NC: Patti Wilson was the first stylist I ever worked for. I interned with her while studying at New York University, and she was my introduction to the world of styling. That experience had a major impact on me. Ever since that first internship at 20, styling has been my only focus.

A: Looking back, what do you think was the turning point in your career that allowed you to start working with major celebrities and models?

NC: I don’t think there was a single defining moment—but rather the result of years of consistent hard work and staying true to my creative vision. And that’s still how I envision any of my accomplishments. I’m not great at pausing to reflect—maybe that’s the New Yorker in me. It’s more about keeping my head down and continuing to put in the work.

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A: You’ve styled some of the world’s top models and celebrities, including Vittoria Ceretti, Irina Shayk, and Rosie Huntington-Whiteley. How do you tailor your approach when working with such high-profile clients? How do you balance their vision with your creative direction?

NC: That’s my favorite part! My clients—they can all wear anything well, but they all have such different personalities. The goal is to communicate that through their wardrobe. For this reason, the process and pieces I pull vary for each one of them. It takes time and some trial and error to find the right balance between their vision and my creative direction, but the most important thing is that they feel like their best selves in the clothes.

A: The fashion world is constantly evolving. How do you stay ahead of trends and decide which elements are worth incorporating into your styling?

NC: To be honest, I don’t fixate too much on trends. The number one question I get is: “What’s ‘in’ at the moment?,” and I never have a great answer. While of course, they do hold value, I have a refined, minimal style, and I stay true to that—for myself and my clients. I incorporate a lot of vintage pieces into looks, as well as timeless, high-quality basics.

A: What’s your favorite part of the styling process—concept development, sourcing pieces, or the final fittings and shoot execution?

NC: That’s a tough one—it depends on the project! But seeing the final product come together after all the hard work is incredible. When all the puzzle pieces align, it’s so rewarding. But I also love concept development… finding old references and inspiration from movies, advertisements, or runway shows. That is what inspires me most. I’m constantly sending Vittoria random photos saying “What about this?” or “Do you love or hate this idea?” And ultimately, my clients’ excitement makes the process really fun.

A: How has social media influenced your approach to styling and self-promotion?

NC: I’ve always loved Instagram—even before I was a stylist. I use it as a creative outlet, not just to present my styling work. I love posting fitting photos, behind-the-scenes moments, and personal updates. I like to keep my feed organic, and I think clients, brands, and collaborators appreciate that authenticity.

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A: How do you see the new PS25 styles fitting into your wardrobe?

NC: I love the PS25 collection because it’s so timeless and versatile. There are so many classic styles, like the Giotta pumps, the Harris moccasins, and the Oscar loafers, that you can wear repeatedly and for any occasion. Aeyde excels at designing pieces that don’t chase trends—something I admire about the brand. And of course, the styles and their quality will stand the test of time.

A: A big part of styling is trusting the process. When you see the final images from a shoot, what makes you feel you have produced a good result?

NC: The feeling of producing a good result… is really just a gut feeling. I know immediately when something works or not. If I second-guess it, I know it’s not right. My clients laugh because I’ll have them trying something, and the second it’s on, without hesitation, I’ll say, “That’s not right, let’s take it off.” They usually trust me—though sometimes we have to find a compromise if they love a piece.

A: Finally, what’s one piece of advice you’d give to aspiring stylists looking to carve out their niche in the fashion world?

NC: Work hard—really hard. Being a stylist is mentally and physically demanding, and success doesn’t happen overnight. 99% of the work goes unseen. What you see on Instagram is the 1% highlight reel. Stay true to yourself—It doesn’t matter what other stylists are doing, there’s room for everyone. If you focus on fine-tuning your “aesthetic,” the right clients for you will come to you.

Shop the Collection here .

Read More:

Pre-Spring ‘25 Editorial
“Sleeping Beauty" by Durga Chew-Bose

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