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Aeyde x Selfridges Pop-Up

Marking our physical retail debut in the UK, Aeyde collaborates with Selfridges for a limited pop-up at the iconic Oxford Street location. Featured within Selfridges’ renowned Shoe Galleries, the pop-up highlights standout pieces from the Spring/Summer ‘24 collection. Designed in collaboration with Max Radford Gallery, the space combines Aeyde’s signature modernist design codes with a Brutalist-inspired aesthetic, reflecting the collection’s exploration of function and form, and bridging Berlin heritage with London’s vibrant energy. As the inaugural activation in Aeyde’s 2024 pop-up series, the Selfridges event sets the foundation for future in-person experiences designed to build community and deepen connections with our global audience.


Images by Lucy Sparks
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