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Aeyde x Le Bon Marché Pop-Up

Aeyde’s Fall/Winter ‘24 collection makes its mark with an exclusive pop-up at Le Bon Marché, the historical luxury department store at the heart of Paris’ 7th arrondissement. Celebrating Aeyde’s deep connection to the city, the event showcases key seasonal designs that underpin the house’s commitment to craftsmanship and innovation. To mirror the raw, architectural elements explored in our Fall/Winter ‘24 concept “Aeyde Elemente,” we partner with Heim+Viladrich for the pop-up design and installation. Concrete, steel, and other industrial materials create a space that deconstructs and reimagines the textures of Berlin—the city Aeyde calls home. This activation advances Aeyde’s mission to merge digital-first innovation with physical experiences.


Images by Bastian Hagn and Ekaterina Shuvchinskaia
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