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Aeyde x Harrods Pop-Up

Following the success of our launch in Selfridges in May 2024, we expand our London presence with a new chapter: the debut of Aeyde footwear in Harrods. To mark the milestone, we collaborate with the Knightsbridge-based department store on an exclusive pop-up that unfolds in the iconic “Shoe Heaven.” The immersive luxury space provides the perfect backdrop for the recently launched Pre-Spring ‘25 collection, “Sleeping Beauty,” where contemporary design merges seamlessly with meticulous craftsmanship. Designed in collaboration with Max Radford Gallery, the setting is an exploration of materiality. Concrete, glass, and metal converge with deliberate composition—an architectural reflection of the collection’s interplay of structure and softness.


Images by Richard Round-Turner
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